BtoB Media Services

Study: QR code scanning surges, spurred by video

BtoB Magazine - News Feeds — Fri, 18 May 2012 17:31:43 +0000

New York—Scans of quick response (QR) barcodes on printed materials are rising dramatically, with 13 million mobile device scans in the first quarter of this year, an increase of 157% over the same period a year earlier, according to QR...

Berkshire Hathaway acquires another newspaper publisher

BtoB Magazine - News Feeds — Fri, 18 May 2012 17:01:43 +0000

Richmond, Va.—Berkshire Hathaway subsidiary BH Media Group has agreed to acquire all local newspapers owned by Media General with the exception of the Tampa Group.

Rapp New York appoints new executive creative directors

BtoB Magazine - News Feeds — Fri, 18 May 2012 16:46:44 +0000

New York—Rapp New York announced that Wayne Pick and Kim Pick, a husband-and-wife creative team, have been appointed executive creative directors. The Picks were previously executive creative directors at the agency's New Zealand office.

Sharon Merrill introduces Socialize IR service

BtoB Magazine - News Feeds — Fri, 18 May 2012 16:46:43 +0000

Boston—Sharon Merrill, a communications advisory firm based in Boston, has introduced Socialize IR, a consulting service to help public companies incorporate social media into their investor relations programs.

Dow Jones’ Factiva adds Twitter content

BtoB Magazine - News Feeds — Fri, 18 May 2012 16:46:42 +0000

New York—Dow Jones & Co.'s Factiva has added selected Twitter streams to its archive of about 35,000 traditional media sources and blogs.

UBM in Reverse: U.S. Business Units Pulled Back Together

Bill Mickey — Thu, 17 May 2012 20:46:36 +0000

A Curious Commencement Speech, Brought to Butler Students By TIME

sbotelho — Thu, 17 May 2012 19:42:42 +0000

Rick Stengel lets grads know the price TIME pays for its content.

A Curious Commencement Speech, Brought to Butler Students By TIME

sbotelho — Thu, 17 May 2012 19:42:42 +0000

Rick Stengel lets grads know the price TIME pays for its content.

Postal Service Moves Forward with Location Consolidation Plan

sbotelho — Thu, 17 May 2012 19:07:45 +0000

Despite a bill partially designed to stop this effort, the United States Post Service will move forward with its 9-month modified consolidation plan. The first step will consolidate 48 locations this summer, with larger-scale consolidation to follow at the start of 2013.

UBM reorganizes U.S. businesses

BtoB Magazine - News Feeds — Thu, 17 May 2012 18:16:42 +0000

San Francisco—UBM has formed two new divisions in the U.S.: UBM Technology and UBM Connect. The company said the reorganization is designed to take greater advantage of the potential growth in marketing services.